Who are we?

Vida is coffee company, fully run by students, that aims to help customers foster connections with people in their community. Located in West Allis, WI, Vida also offers online orders for the unique coffee beans from the Dominican Republic. We offer one time purchases, subscriptions for a periodic delivery, or wholesale services.

Vida is a part of a student-run organization developed by Blue & Gold Ventures, Inc. based out of Marquette University. Executives of Vida were offered the opportunity to explore and meet the farmers which grow our beans in the Dominican Republic. We are set to open our West Allis location at the end of summer.

If you are interested in following along with the initial stages of Vida, check out our social media accounts. We would love for you to join us on this journey. 

Trip To the Dominican Republic

The Vida team took a trip down to the Dominican Republic last spring to meet the farmers that we hoped would produce our coffee beans. While we went down with the expectations of learning the basics of how coffee was farmed and learning about the trials and tribulations that the farmers were dealing with. We also were fortunate enough to immerse ourselves in the Dominican culture as a whole. The Vida team was educated on the direct effects global warming has on small scale farmers, and about the complete process of growing, harvesting and roasting coffee. Vida now has a great connection with the farmers from the Dominican Republic and an enhanced respect for their culture.


Just a year ago, Marquette University launched a program called Blue & Gold Ventures, Inc. (B&G), which opened the door for undergraduate students to enter the business world as early as their freshman year. The program provides students with experiential learning opportunities by allowing them to take on leadership roles and even start their own businesses within the Milwaukee area. 

Vida, one of seven ventures currently being launched by B&G, is managed entirely by Marquette University students. This management structure is a unique learning platform that is not accessible in the classroom. Students at Vida are constantly growing individually and learning the importance of teamwork and collaboration. The students at Vida are exposed to a network of intelligent, experienced individuals that consistently provide guidance, advice, and support. 

Vida stems from another previously existing Marquette student-run business called Buena Vida. When first launched, Buena Vida aimed to use coffee as a tool to connect people from different parts of the world in order to build meaningful relationships and promote a global community. Vida has now adopted this mission and plans to carry on the legacy of Buena Vida.

For more information, visit B&Gā€™s website!